Search Engine Optimisation: Our Process

Keyword research: The first step in SEO is to conduct keyword research to identify the keywords and phrases that potential customers are searching for. This will help to determine the focus of the SEO efforts.

On-page optimization: This step involves optimizing the elements of a website that are within the control of the website owner, such as meta tags, header tags, and content. This includes optimizing the website's structure and layout to make it more search engine friendly.

Content creation: Creating high-quality, relevant content that is optimized for the keywords identified in step 1 is crucial for SEO. This includes creating blog posts, articles, and other types of content that will be useful for the target audience.

Off-page optimization: This step involves improving the website's visibility and authority by building backlinks from other websites. This can be done through link building, guest blogging, and other tactics.

Tracking and analyzing: It's important to track and analyze the website's performance in terms of search engine rankings, traffic, and conversions. This will help to identify areas that need improvement and to measure the success of the SEO efforts.

Continual optimization: SEO is an ongoing process and requires regular monitoring and updating to stay current with search engine algorithm changes, new SEO best practices and competitors efforts.

Local SEO: If the business is targeting customers in a specific geographic location, it's important to optimize for local SEO by creating a Google My Business listing and getting listed in local directories.