Logo Design: Our Process

  1. Research and Discovery: This step involves researching the agency's target audience, competitors, and industry trends to gain a better understanding of the design direction that will be most effective.

  2. Concept Development: After the research, a few initial concepts are created and presented to the client. These concepts are usually in the form of rough sketches or wireframes to give the client an idea of the direction the design is taking.

  3. Refining and Iterating: Based on feedback from the client, the chosen concept is refined and further developed. This process may involve multiple iterations until the client is satisfied with the final design.

  4. Design Finalization: Once the client has approved the final design, the logo is prepared for final production. This includes creating various file formats and color variations of the logo, as well as creating a brand guidelines document to ensure consistency in future design work.

  5. Branding Implementation: The final logo is used in all branding materials, such as business cards, letterheads, social media pages, website and other marketing materials.

  6. Monitor and maintain: The agency will monitor the logo usage and make any necessary adjustments to ensure that the logo remains effective and relevant.